It is amazing how many studies and marketing research tools there are out there to tell companies and campaigns here's your target audience and here's how to win them over. The "experts" dig through mountains of research, "facts" and figures to try and find a way to poise an argument or present a product that the masses will believe in or buy, whether true or not, whether needed or not.
On November 4, 2008, we defied all of the odds, nullified the swift boat ads tactics and sent the researchers into a tailspin. We woke up. We realized our empowerment to decide our own destiny based on fact and not fiction all dressed up.
This was no isolated incident. Our voices are still working. Last week, Health Care for America now and SEIU joined together in getting the truth out about Rick Scott's swift boat style ad, Conservatives for Patients Rights (which is against health care reform), pulled off the air by the two stations running the ad. HCAN and SEIU members sent 20,000 emails to CNN and Fox that shed light on the misleading ad and on the shady background of Rick Scott. Check out the video below.
The Seminal posted an article on what happens when we raise our voices along with this new's clip (on YouTube) from both news stations confronting Scott about his misleading ad and his less than desirable dealings in the health care industry.
Here's how you can help -- sign the online petitions for national and Connecticut health care reform below.
National Health Care Reform: Let congress know we want quality, affordable health care reform this legislative session by signing the petition online.
Connecticut Health Care Reform: Take action and sign the online Petition for Passage of SustiNet HB6600 Health Care Reform Plan. (See below) SustiNet (HB 6600) is the most complete Connecticut-specific health care reform plan ready for action at the state legislature. SustiNet is built on experience and input from people who know firsthand the good and bad of our current health care system - doctors, nurses and hospitals; small business owners and corporate leaders; people without health insurance and with inadequate coverage; labor unions; faith leaders; and health care advocates. They worked with Universal Health Care Foundation of Connecticut and leading national experts to design the best plan for our state that delivers quality, choice, better health and economic sustainability.
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